Marketing Executive - NBDY
Marketing (NBDY)· Petaling Jaya, Selangor· Contract
Role purpose
Reduce the Head Of Marketing’s coordination workload by independently managing follow-through across
campaigns, creative requirements, events, vendors, spending documentation and internal
departments.
The Head Of Markeing retains strategic planning, commercial decisions and approval of briefs and spending.
Responsibilities
Campaign Coordination
- Maintain the marketing calendar and campaign tracker.
- Prepare briefing materials from HOM-approved plans.
- Brief Digital Marketing from HOM-approved plans and record decisions and deadlines.
- Track campaign readiness and follow up on assigned actions. Consolidate creative requirements and coordinate with Hazmi.
- Ensure approved assets, offers and product information reach execution owners on time.
- Maintain event, launch and activation checklists.
- Coordinate logistics, schedules, manpower and deliveries.
- Obtain quotations and compare cost, scope and timing. Track vendor commitments and escalate risks.
- Support approved KOL and partner activities through scheduling, seeding and deliverable tracking.
- Maintain the NBDY spending approval register.
- Track approved, committed and actual costs, including digital expenses.
- Confirm recorded HOM approval before routing purchase or booking requests.
- Prepare purchase documentation and organise invoices.
- Follow up with Finance and Digital Marketing on supporting records.
- Flag potential overspending or unapproved requests before commitment.
- Follow up on stock readiness with Operations.
- Track launch dependencies with Product Development. Coordinate approved manpower needs with HR.
- Track actions arising from Digital Marketing’s reports
- Compile campaign results, event findings and operational findings into a review pack for HOM
Regular deliverables
- Current marketing calendar and action tracker
- Briefing packs and meeting actions.
- Launch and event checklists.
- Vendor comparisons and follow-up records.
- Approval register and expense tracker.
- Post-activity coordination findings.
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